BigCommerce announced on April 1, 2025, its corporate partnership with the National Association of Electrical Distributors (NAED). This collaboration reinforces BigCommerce’s commitment to driving digital transformation and growth within the electrical distribution industry.
The partnership aims to empower manufacturers and distributors in the sector to adopt digital-first strategies, modernize sales channels, and streamline back-office processes. BigCommerce will focus on key NAED initiatives, including the Digital Center of Excellence and workforce development programs.
Lance Owide, general manager of B2B at BigCommerce, stated that the company is committed to helping electrical distributors leverage data to enhance customer experiences. This move highlights BigCommerce's continued investment in its B2B commerce capabilities for complex industries.
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