BigCommerce reported on December 4, 2024, that its customers significantly outperformed global averages during the five-day Cyber Week period, achieving a 26% increase in gross merchandise value (GMV). This growth surpassed the 6% increase in global online Cyber Week sales reported by Salesforce.
The data also indicated increased shopper activity and spending, with total orders for BigCommerce customers rising by 13% and average order value (AOV) increasing by 11%. This 26% GMV increase represents the largest growth seen by BigCommerce customers since the company began reporting in 2021.
U.S. brands and retailers on the platform experienced a 27% GMV increase, a 10% order increase, and a 15% AOV increase during Cyber Week. EMEA stores saw even stronger results, with a 39% GMV increase and a 45% increase in orders, driven by substantial growth in Italy and the UK.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.