EuroOptic, a specialist retailer of high‑end optics and precision sporting gear, launched a new e‑commerce storefront on December 15 2025. The launch follows Commerce.com’s August 2025 rebranding from BigCommerce Holdings, Inc. and the ticker change from BIGC to CMRC, positioning the retailer on a platform that blends AI‑driven commerce with a composable, headless architecture.
The new site is built on Commerce.com’s BigCommerce Catalyst framework, a next‑generation storefront that separates front‑end experience from back‑end commerce logic. Catalyst is coupled with Feedonomics, which optimizes product feeds across multiple sales channels, and Makeswift, a visual content builder that allows marketing teams to update pages without code. Together, the stack delivers a fully composable experience that supports both B2C and B2B customer journeys while meeting the regulatory compliance requirements inherent to optics and sporting‑gear sales.
MoJo Active, a certified Commerce Elite Agency Partner, led the implementation. The firm’s expertise in regulated industries and headless commerce enabled a rapid, low‑downtime migration that preserved EuroOptic’s existing catalog and customer data. MoJo’s role included configuring Catalyst, integrating Feedonomics for omnichannel feed management, and deploying Makeswift for dynamic content, ensuring the new storefront could scale with EuroOptic’s growth.
Following the launch, EuroOptic reported significant increases in sales, traffic, and orders, as well as improved conversion rates. While specific percentages are not disclosed, the retailer attributes the gains to the platform’s faster page loads, personalized product recommendations, and streamlined checkout flow—all features enabled by the composable architecture.
For Commerce.com, the EuroOptic win expands its merchant portfolio into a high‑margin sporting‑gear niche and demonstrates the commercial viability of its AI‑driven, composable ecosystem. The partnership underscores the company’s strategy to grow through new customer acquisitions and to validate its platform’s ability to handle complex, regulated product catalogs at scale. The launch aligns with Commerce.com’s Q3 2025 earnings beat, reinforcing confidence in the platform’s scalability and the company’s broader AI‑centric growth trajectory.
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