BigCommerce announced on December 11, 2024, that leading sports equipment brand Mizuno USA launched its new composable ecommerce website on the BigCommerce platform. Mizuno aimed to future-proof its business with an innovative composable commerce approach, seeking a customized tech stack and significant cost reduction.
Since launching on BigCommerce, Mizuno USA has observed improved average order value, with a 12% increase reported. The new site includes integrations with Deck Commerce for order management and Bolt Commerce for checkout, streamlining the customer experience.
Mizuno USA's previous ecommerce stack had limited core functionality and a closed architecture, making third-party integrations difficult and costly. The move to BigCommerce's open SaaS platform provided the flexibility and agility needed to enhance customer experience and respond more effectively to market demands.
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