Allbirds, Inc. unveiled its new assortment of Wool Cruisers, now available in a spectrum of 19 colors, including five Pantone-selected hues. This launch is part of the brand’s "Cruise in Color" campaign, catering to consumer demand for expressive aesthetics.
The Wool Cruiser is crafted from wool sourced through a recycling process that utilizes post-consumer knitwear, blended with recycled polyester. This marks Allbirds' first exploration of felt wool, offering a durable and textured fabric.
The silhouette maintains a simple, court-style design, featuring a dual-density Featherbed insole with cushioned memory foam and a wool-blend collar and tongue lining for comfort. The Wool Cruiser is available online and in select stores starting September 9, 2025, retailing for $100 USD.
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