Birkenstock has initiated an infringement lawsuit in India, leading to court-appointed legal representatives inspecting small-scale factories in recent weeks. These inspections were conducted to seize suspected counterfeit Birkenstock footwear.
The legal action and subsequent raids underscore Birkenstock's commitment to protecting its brand integrity and intellectual property in key international markets. Counterfeit products can dilute brand value and impact sales of authentic goods.
This proactive measure aims to curb the proliferation of fake Birkenstock products, particularly in the Indian market, thereby safeguarding the company's reputation and ensuring consumers receive genuine merchandise.
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