Birkenstock Raises Annual Forecasts and Plans Global Price Hikes to Offset Tariffs Following Strong Q2 Performance

BIRK
October 08, 2025

Birkenstock Holding plc reported strong fiscal second-quarter 2025 results, with revenue growing 19% year-over-year on a reported basis and 18% in constant currency to 574 million euros. This performance exceeded Wall Street's revenue estimate of $567.17 million, driven by double-digit unit growth and mid-single-digit growth in Average Selling Price (ASP).

The company's adjusted earnings per share (EPS) for the quarter stood at 0.55 euros, an increase of 34% year-over-year, and an adjusted EPS of $0.58, which surpassed the consensus estimate of $0.54. Birkenstock's adjusted EBITDA margin reached 34.8%, an increase from 33.7% a year prior, reflecting strong profitability.

In response to potential trade tariffs, Birkenstock announced plans to raise prices globally and implement production efficiencies to fully offset the impact of a 10% U.S. tariff on European Union-made goods. CFO Ivica Krolo stated that the company is less exposed to tariffs due to its almost entirely German production base and can implement low single-digit price increases.

Based on its strong performance, Birkenstock raised its fiscal year 2025 revenue growth forecast to the upper end of its prior guidance of 15% to 17% in constant currency. The company also increased its adjusted EBITDA margin forecast by 50 basis points, now expecting it to be in the range of 31.3% to 31.8% for the full fiscal year.

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