BJ's Wholesale Club announced its must-have toys for the 2024 holiday season, emphasizing unbeatable value on major brands. The selection includes popular items from LEGO®, Barbie, Disney, and Hot Wheels, among others.
This year's toy assortment features over 90% new items, reflecting a significant transformation in BJ's merchandising strategy for the holidays. Rachael Vegas, Chief Merchandising Officer, stated this is their best toy assortment ever.
The expanded toy offering, available in-club and online starting in October, aims to provide members with incredible savings on gifts, entertainment, electronics, and home décor, positioning BJ's as a comprehensive holiday shopping destination.
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