The Buckle, Inc. has initiated a partnership with country music artist Lanie Gardner, designating Buckle as her exclusive outfitter for denim and apparel. This collaboration will cover Gardner's upcoming performances and public appearances, aiming to integrate the brand into her public image.
Lanie Gardner, who gained prominence through YouTube and recently made her Grand Ole Opry debut on August 6, is set to release her sophomore album, 'Faded Polaroids,' on September 5. The partnership seeks to connect Buckle's classic American denim heritage with Gardner's growing fanbase.
This strategic alliance is designed to expand Buckle's brand visibility and appeal to a key demographic through music and live events. Stacey Manary, Buckle's Vice President of Women’s Merchandising, stated that Gardner's relatable style and love for Buckle jeans make her an authentic partner, bringing fresh energy to the brand.
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