WestJet and Booking Holdings’ subsidiary Agoda have announced the launch of a new hotel‑booking platform that will allow WestJet customers and loyalty members to book hotels worldwide and earn WestJet Rewards points. The platform, branded as WestJet Hotels, is built on Agoda’s Rocket Travel technology and integrates the airline’s loyalty program with a global inventory of more than 500,000 properties.
The service lets WestJet Rewards members earn at least two points per dollar spent on hotel bookings, with higher tiers earning additional points. Members can search, compare, and book hotels directly through the WestJet website or mobile app, and the booking experience is fully integrated with WestJet’s flight and travel services, creating a seamless end‑to‑end travel plan for the customer.
The partnership aligns with Booking Holdings’ Connected Trip strategy, which seeks to combine flights, hotels, car rentals, and other travel services into a single, friction‑free booking experience. By embedding Agoda’s extensive hotel inventory into WestJet’s distribution network, Booking Holdings gains a foothold in the airline‑hotel cross‑sell market, while WestJet expands the value of its loyalty program and offers its customers a broader range of travel options.
From a business perspective, the platform is expected to generate incremental bookings and loyalty‑based revenue for both parties. For Booking Holdings, the deal expands its reach into the airline travel market and provides a new distribution channel for its hotel inventory, potentially boosting revenue from its hotel portfolio. For WestJet, the ability to earn points on hotel stays enhances customer engagement and may increase repeat bookings, strengthening the airline’s competitive position against rivals such as Air Canada and other global carriers that are pursuing similar integrated ecosystems.
Damien Pfirsch, Chief Commercial Officer of Rocket Travel by Agoda, said the partnership “demonstrates how technology can create a more connected trip experience, allowing WestJet guests to plan and book all aspects of their travel in one place.” Steve McClelland, WestJet Vice‑President of Loyalty & Strategic Partnerships, added that the platform “offers more than 500,000 hotel options and lets members earn at least two points per dollar, giving them greater value and flexibility.”
No market reaction data or analyst commentary is available at this time, and the announcement does not include financial results or guidance. The focus of the release is on the strategic partnership and the launch of the new platform rather than on immediate financial impact.
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