On October 7, 2025, Bridgeline Digital, Inc. (NASDAQ:BLIN) announced that its AI‑powered product discovery platform, HawkSearch, has been selected to power the search engine on the new Shopware eCommerce site for a large healthcare provider.
The contract involves deploying HawkSearch’s advanced personalization capabilities, including tailored entitlements and restrictions, as well as AI‑driven tools such as Concept Search and Smart Response, to enhance the provider’s online customer experience.
This win expands HawkSearch’s presence into the healthcare sector and demonstrates its versatility on the Shopware platform, positioning Bridgeline to capture additional revenue from a high‑growth vertical and strengthen its competitive moat in AI‑powered e‑commerce search.
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