Bridgeline Digital Secures Major International Material‑Handling Client for HawkSearch Platform

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December 04, 2025

Bridgeline Digital announced that a leading international material‑handling provider has chosen its HawkSearch AI‑powered search platform to power a new e‑commerce experience. The partnership will be implemented in collaboration with a top digital commerce agency, expanding HawkSearch’s footprint in the material‑handling sector.

The win adds a high‑profile customer to Bridgeline’s growing list of enterprise adopters. HawkSearch’s advanced AI search, recommendation, and personalization capabilities are now being deployed across the provider’s global e‑commerce sites, positioning Bridgeline to capture additional revenue from a large, recurring customer base.

While the financial value of the contract is not disclosed, the addition of a major material‑handling client signals continued traction for Bridgeline’s flagship product and supports the company’s strategy to scale HawkSearch as its primary growth engine. HawkSearch accounts for over 60% of Bridgeline’s revenue, underscoring its importance to the business.

Bridgeline’s Q3 2025 results provide context for the significance of the new contract. Total revenue fell to $3.8 million, a 2.6% year‑over‑year decline, and the net loss widened to $800 k from $300 k. Subscription and license revenue rose to $3.1 million, representing 81% of total revenue, while services revenue decreased. Gross profit margin compressed to 66% from 69% year‑over‑year, reflecting pricing pressure and investment in growth initiatives.

CEO Ari Kahn said the implementation “shows how HawkSearch is setting a new standard for smart product discovery. Our AI‑powered technology helps businesses create better customer experiences while improving overall performance.” The quote highlights the strategic value of HawkSearch in driving customer acquisition and retention in a market that is increasingly digitalized.

The material‑handling industry is undergoing a digital transformation driven by e‑commerce growth. Companies in this sector are investing in solutions that improve product discovery, streamline operations, and enhance customer experiences. HawkSearch’s capabilities—advanced web crawling, data enrichment, personalized recommendations, and multi‑site management—align closely with these industry trends, positioning Bridgeline to capture a growing share of the market.

The partnership demonstrates Bridgeline’s ability to secure large, recurring contracts in niche B2B verticals, reinforcing its competitive edge against larger incumbents. By expanding HawkSearch’s presence in the material‑handling sector, Bridgeline strengthens its portfolio of high‑margin, subscription‑based revenue streams, which is critical for offsetting the softness in overall revenue growth and margin compression seen in Q3 2025.

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