On October 16, 2025, Bridgeline Digital, Inc. (NASDAQ:BLIN) announced that a leading plastics and industrial supplier has selected its HawkSearch platform to pilot a suite of advanced AI‑powered search capabilities. The announcement was made today, as stated in the press release, and the supplier will use Unified Search, Smart Response, and Conversational Search to enhance product discovery. This marks a new customer win for Bridgeline in the industrial sector.
Unified Search combines concept, image, and keyword search, allowing users to find products through natural language or visual queries. Smart Response provides AI‑driven answers to complex queries, while Conversational Search enables threaded dialogue for refining product searches. Together, these features aim to deliver a more intuitive and efficient discovery experience for the supplier’s customers.
The partnership expands HawkSearch’s footprint beyond its traditional B2B e‑commerce focus into the plastics and industrial market, a sector with substantial online catalog volumes. By piloting these capabilities, the supplier could increase conversion rates and average order value, potentially generating new recurring revenue for Bridgeline. The win also demonstrates the scalability of HawkSearch’s AI technology across diverse verticals, reinforcing its competitive moat.
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