Bridgeline Digital, Inc. (NASDAQ:BLIN) announced that a leading U.S. distributor of specialty lighting products and power solutions has adopted its AI‑powered HawkSearch platform to power the distributor’s e‑commerce site built on Commerce, Inc. The deployment, which went live on December 30, 2025, gives the distributor access to a catalog of more than one million hard‑to‑find items across commercial, industrial, medical, aerospace, and consumer markets.
The new customer is a high‑profile distributor that manages a complex inventory of specialty lighting and power solutions. By integrating HawkSearch, the distributor can leverage advanced search, natural‑language queries, multi‑site management, and AI‑driven personalization to improve product discoverability and conversion rates. HawkSearch’s image, concept, and question‑based search capabilities are particularly well‑suited to the distributor’s need to surface niche products that are difficult to locate in a large catalog.
Bridgeline’s Q4 2025 financial results provide context for the significance of the win. The company reported revenue of $3.87 million, flat year‑over‑year, and an earnings per share of –$0.03, beating the consensus estimate of –$0.06. The EPS beat was driven by disciplined cost management and operational leverage that offset the modest revenue miss. Management noted that the company’s focus on high‑margin AI platform contracts and strategic marketing investments helped maintain profitability despite a challenging macro environment.
The acquisition of this distributor is a material event for Bridgeline, adding a large, high‑profile customer to its growing list of enterprise adopters. It reinforces the company’s strategy to position HawkSearch as the primary growth engine, especially in niche B2B markets that have historically been underserved by generic e‑commerce search solutions. The win also signals that Bridgeline’s AI‑powered platform can scale to large, high‑volume catalogs, supporting the company’s broader objective of accelerating top‑line revenue through strategic wins in specialized verticals.
The market has responded positively to Bridgeline’s recent earnings, with the EPS beat and the company’s continued focus on AI‑driven growth driving investor confidence. The new customer win further validates the company’s product strategy and underscores the commercial viability of HawkSearch in demanding, specialized environments.
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