The Blackbaud Institute released a new report, 'The Status of Fundraising in the AI Era,' which reveals a clear link between social impact organizations' technology use and fundraising revenue growth. The report, based on a national survey of nonprofit professionals, found that organizations with the most technology integration across key operational areas are more likely to report revenue growth.
According to the findings, 72% of surveyed organizations either met or exceeded their fundraising targets over the past 12 months. The report emphasizes that intentional technology use, including investments in AI, building internal expertise, and establishing ethical frameworks, can lead to transformative change and impressive benefits for organizations.
This research reinforces Blackbaud's core value proposition, demonstrating how its software solutions, particularly those enhanced with AI, provide a competitive edge for social impact organizations. The report encourages organizations to embrace technology to optimize fundraising and overall organizational performance in the evolving landscape of the AI era.
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