The Blackbaud Institute released its 2024 Trends in Giving Spotlight report, revealing that charitable giving in 2024 neared all-time highs. The report, drawing from Blackbaud's extensive philanthropic dataset, indicated that overall giving grew by 1.9% year-over-year.
A significant finding was a new record for mean gift amounts for individual contributions, demonstrating robust donor engagement. Online giving also saw substantial growth, increasing by 4.4% year-over-year, highlighting the continued shift towards digital donation methods.
The report also noted that giving to organizations with less than $1 million in annual revenue experienced a 3.9% growth. These insights provide social impact professionals with valuable data to understand broader industry trends and benchmark their fundraising success, reinforcing the resilience of the charitable sector.
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