Blink Charging announced the launch of its Shasta line of Level 2 chargers, targeting fleet and multifamily operators. The Shasta 48 delivers up to 11.5 kW, while the Shasta 80 delivers up to 19.2 kW.
The chargers were developed from Blink’s July 2025 acquisition of Zemetric, a company that specializes in fleet and multi‑family charging solutions. The integration brings Zemetric’s technology into Blink’s proprietary network software, enabling remote management, environmental sensors, tamper alerts, and seamless connectivity to Blink’s network.
Shipments of the Shasta chargers are scheduled to begin in late November 2025, positioning Blink to meet growing demand for scalable, cost‑effective charging solutions in the fleet and multifamily markets.
Blink’s strategy behind the launch is to increase service revenue and improve operational efficiency. The company’s Q4 2024 earnings report showed total revenue of $30.2 million, down from $42.7 million in Q4 2023, but service revenue grew, reflecting a shift toward higher‑margin recurring revenue.
Full‑year 2024 revenue totaled $126.2 million, down from $140.6 million in 2023, driven by a decline in product sales. Blink’s management highlighted that the Shasta line will help offset product revenue pressure by expanding its Level 2 portfolio and capturing a larger share of the projected $8 billion AC charging market for fleet and multifamily applications by 2033.
Blink’s competitive landscape includes ChargePoint, ABB, and Siemens. Blink’s turnkey model, where it owns and operates stations and shares revenue with hosts, differentiates it from competitors that often rely on asset ownership.
The launch of the Shasta line aligns with Blink’s broader goal of achieving profitability and expanding its global charging network.
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