Backblaze, Inc. announced on March 17, 2025, a joint go-to-market partnership with CHESA, a company specializing in media workflow design. This collaboration aims to enhance creative workflows for media and entertainment (M&E) professionals.
The alliance pairs Backblaze’s scalable and cost-effective cloud storage with CHESA’s expertise in media workflow design. This integrated approach is designed to equip creative professionals with the tools needed to manage and optimize their content production.
The partnership will leverage other M&E leaders like LucidLink and iconik to offer a unified ecosystem, providing solutions from remote collaboration to media asset management. This strategic focus on the M&E industry is expected to drive adoption of Backblaze's B2 Cloud Storage in a key vertical.
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