Bright Mountain Media introduced familyroom, a privacy‑first advertising solution that connects brands with parents, caregivers, and children across multiple screens.
Familyroom combines BrightStream’s programmatic supply‑side platform with Wild Sky Media’s family‑centric sites—Mom.com, CafeMom, MamasLatinas, and LittleThings—providing curated inventory and audience insights. The platform leverages first‑party data and panel‑level consumer insights to target the modern household that drives 42% of household spending.
The launch is part of Bright Mountain’s broader transformation into an end‑to‑end digital media and advertising services company. By unifying content, technology, and data, the company aims to offer a safer, more effective advertising experience for brands that want to reach families across screens, especially as privacy regulations and signal loss make targeting more challenging.
CEO Matt Drinkwater said, “familyroom reflects what the next era of family advertising should look like: It’s safe, curated, transparent, and built on real audience intelligence.” The platform’s integration of BrightStream’s CTV and in‑app partnerships gives brands a single, transparent entry point to reach kids, moms, dads, and caregivers with high‑quality content.
The family‑centric advertising market is growing, and privacy‑first solutions are in demand. By offering a privacy‑first, curated inventory, Bright Mountain positions itself to capture a larger share of the family‑focused advertising spend, which is expected to rise as brands seek safer ways to reach engaged households.
While no financial data for familyroom has been released yet, Bright Mountain’s Q4 2024 results showed a 13% revenue increase to $17.1 million and a 27% rise in full‑year revenue to $56.7 million, reflecting the company’s momentum as it expands its programmatic reach and adds new assets like familyroom.
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