On 2025‑10‑16, BODi announced the release of “The Power of 4,” a 90‑day program that blends fitness, nutrition, supplementation, and mindfulness into a single, adaptable system. The curriculum features 10‑ to 70‑minute sessions that include strength training, plyometrics, yoga, and more, with daily intensity adjustments through Tony Horton’s “Power Ups” and “Power Downs” and a “Stop Options™” feature that lets users pause or end workouts at designated points.
The program is co‑created by Tony Horton, the original trainer behind P90X, and is priced at $19 per month or $179 annually. Horton’s reputation as a high‑energy, results‑oriented coach adds credibility and is expected to attract both existing BODi subscribers and new customers seeking a comprehensive, sustainable fitness solution.
In conjunction with the launch, BODi is running a “Love Your BODi 10‑Workout Challenge” from 2025‑10‑15 to 2025‑11‑16. For every subscriber who completes ten workouts, BODi will donate $5 to the Save A Warrior Foundation, with a maximum total donation of $25,000. The challenge is designed to boost engagement and community participation while supporting a veteran‑focused charity.
The addition of The Power of 4 expands BODi’s content library, diversifies its product offerings, and creates a new subscription‑based revenue stream. By leveraging Tony Horton’s brand and the program’s flexible structure, BODi positions itself to attract a broader audience, increase subscriber retention, and generate incremental revenue in the coming quarters.
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