Bragg Gaming Group announced a strategic restructuring that will cut its global workforce by roughly 12 %. The company estimates the first‑quarter restructuring cost at €1 million, primarily from personnel‑related termination expenses, and projects annualized cash savings of about €4.5 million through the workforce reduction and other efficiency initiatives.
The restructuring follows a period of negative earnings. In Q3 2025 Bragg posted a net loss and negative earnings per share, even as revenue grew modestly—2 % year‑over‑year when the Netherlands market is included, and 20 % when it is excluded. Gross margin in that quarter was 54.7 % and adjusted EBITDA margin 16.6 %, while the company’s debt‑to‑equity ratio remained low at 0.11, giving it some financial flexibility to fund the cost‑cutting program.
CEO Matevz Mazij explained that the decision was driven by a combination of regulatory compliance pressures, tax headwinds in key regions, market consolidation, and a need to accelerate short‑term profitability. He added that the restructuring is the final step in a broader effort to secure cash runway, drive EBITDA growth, and position Bragg for future consolidation opportunities while maintaining its competitive edge in the U.S. and Brazilian iGaming markets.
The cost‑cutting plan is part of Bragg’s AI‑first strategy, which aims to embed artificial intelligence across product and operational workflows by 2027. The company has partnered with Golden Whale Productions to accelerate AI integration, and the restructuring will free resources to focus on high‑margin proprietary content and AI‑enhanced services that can scale more efficiently than legacy operations.
Investors reacted positively to the announcement, indicating confidence that the restructuring will improve cash profitability and valuation. The plan is expected to strengthen Bragg’s competitive position, reduce operating leverage, and create a more agile organization capable of capitalizing on emerging market opportunities.
The restructuring is a significant step toward achieving sustainable profitability. By cutting overhead, focusing on high‑margin segments, and investing in AI, Bragg aims to improve its cash runway, enhance margin performance, and position itself as an attractive target for future consolidation in a rapidly evolving iGaming landscape.
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