Bragg Gaming Group announced a strategic partnership with Golden Whale Productions, an Austrian data‑science firm that specializes in AI‑driven engagement and retention for iGaming operators. The collaboration will embed Golden Whale’s Foundation machine‑learning platform into Bragg’s proprietary content and technology stack, enabling the company to deliver smarter, data‑driven player‑engagement solutions across its U.S. and Brazilian markets.
Golden Whale’s Foundation platform offers a zero‑integration AI layer that can predict player behavior, optimize bonus offers, and automate content personalization. Bragg will integrate the platform into its Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic studios, allowing the company to scale high‑margin proprietary games while reducing the time and cost required to launch new titles.
The partnership is part of Bragg’s “AI‑first” vision, which the company aims to achieve by 2027. Executive VP of AI and Innovation Luka Pataky said the deal “serves as a foundational step in the development of what we call the Bragg AI Brain, a data‑driven artificial intelligence engine designed to power smarter decisions and intelligent products across the Bragg ecosystem.” CEO Matevž Mazij added that the collaboration will “maximize the value of our player base” and “create opportunities to reduce costs and foster greater improvements to our operational leverage.”
Bragg’s most recent earnings report showed an earnings‑per‑share of –€0.09, slightly below the consensus estimate of –€0.07. The miss reflected a mix of lower revenue growth in legacy segments and higher operating costs associated with new content development. Management indicated that the AI partnership is a key lever to reverse this trend by improving margin through automation, reducing manual content‑creation labor, and enabling higher‑priced, data‑driven product offerings.
While the market has not yet reacted to the announcement, analysts view the partnership as a strategic move that could strengthen Bragg’s competitive position against larger iGaming technology providers. By embedding AI across its product portfolio, Bragg aims to accelerate revenue growth, improve customer retention, and unlock higher‑margin opportunities in the U.S. and Brazil—markets where the company has recently secured new operator deals.
Overall, the Bragg‑Golden Whale partnership marks a significant pivot toward technology‑centric, high‑margin products and signals the company’s commitment to becoming an AI‑first organization by 2027. The collaboration is expected to drive operational efficiencies, enhance player engagement, and position Bragg for sustained growth in a rapidly evolving iGaming landscape.
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