Bragg Gaming Group announced a multi‑year partnership with SuomiVeto, a new operator set to launch in Finland’s regulated iGaming market. The agreement gives SuomiVeto access to Bragg’s proprietary Player Account Management (PAM) platform, Bragg Hub content delivery system, a full sportsbook, exclusive casino titles, and Fuze player‑engagement tools, positioning SuomiVeto as a leading operator when Finland opens to private operators on July 1 2027.
The partnership is a strategic win for Bragg, expanding its footprint into Finland—a high‑growth, digitally mature market projected to be worth €1.1‑€1.3 billion in 2027 and subject to a 22% Gross Gaming Revenue tax. By providing a turnkey solution, Bragg can accelerate SuomiVeto’s market entry with minimal incremental cost, while securing a long‑term customer that will generate recurring revenue from Bragg’s proprietary content and technology services.
Bragg’s recent financial performance underscores the significance of the deal. Q3 2025 results showed a net loss of €2.3 million, but revenue excluding the Netherlands grew 20% year‑over‑year, driven by an 86% jump in U.S. revenue and an 80% rise in Brazil. The Netherlands market contracted due to new regulations and higher taxes, prompting Bragg to announce a strategic restructuring in early January 2026 that cut its workforce by roughly 12% to improve cost structure and profitability.
The deal also highlights Bragg’s AI‑first strategy. Bragg’s “Bragg AI Brain,” developed in partnership with Golden Whale, will help SuomiVeto navigate Finland’s proposed marketing and bonus restrictions. Bragg aims to become an AI‑first company by 2027, and this partnership demonstrates the commercial value of its AI investments and predictive analytics capabilities.
CEO Matevž Mazij said securing the deal is a major milestone, positioning Bragg as a key supplier in a new jurisdiction. Co‑founder Melvin Bostelaar praised Bragg’s platform, noting its proven success with BetCity.nl founders and the trust it has earned in the industry.
The partnership gives Bragg a foothold in a new regulated market, diversifying beyond the Netherlands and strengthening its presence in high‑margin markets such as the U.S. and Brazil. By entering Finland early, Bragg can capture market share before competition intensifies, reinforcing its growth trajectory and reinforcing its position as a leading technology provider in the iGaming sector.
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