Black Rifle Coffee Company (BRCC) announced a partnership with UFC and Octagon announcer Bruce Buffer to raise funds for the Special Operations Warrior Foundation (SOWF). This initiative includes an auction of a tailor-made suit worn by Buffer at UFC 309: JONES vs. MIOCIC on November 16, with proceeds benefiting SOWF's Children with Disabilities Program. The auction will run from November 16 to November 23.
In addition to the auction, Black Rifle Coffee Company made a direct donation of $250,000 to the Special Operations Warrior Foundation. This donation supports SOWF's mission to provide education funding for children of fallen Special Operations Personnel, children of deceased spouses of Special Operations Personnel, and children of all Medal of Honor Recipients. The partnership highlights BRCC's commitment to its veteran-founded, mission-driven ethos.
The collaboration with UFC and Bruce Buffer serves to bring awareness to military service members and veterans, aligning with BRCC's core brand identity. This strategic engagement reinforces the company's dedication to supporting the service community and expanding its impact through meaningful partnerships.
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