Brera Holdings PLC announced on May 8, 2025, the signing of a letter of intent to launch an advanced digital fan engagement platform, PLAY LEAP, in partnership with Leap Sport Digital Ltd. This initiative will initially be rolled out with its Italian Serie B club, S.S. Juve Stabia Srl.
The PLAY LEAP platform aims to modernize the fan experience by allowing fans to participate in daily challenges, upload videos, vote on content, and win exclusive prizes within a gamified digital ecosystem. This model is designed to blend engagement with monetization, creating scalable, recurring digital revenue.
Daniel McClory, Executive Chairman of Brera Holdings, stated that this initiative will attract the next generation of fans and will eventually be activated across multiple markets within Brera’s expanding international portfolio. The platform's revenue levers include usage-based fees, brand activations, and fan insights, empowering clubs to monetize their digital communities beyond the stadium.
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