Brera Holdings PLC announced on June 11, 2025, that its grassroots soccer partnership with Toronto Blizzard Corp. is targeting the youth sports industry, which is projected to reach an estimated $69.4 billion by 2030. This initiative aims to create pathways for young players in North America and beyond.
The youth sports market was valued at $37.5 billion in 2022, with sports tourism alone contributing $91.8 billion in total economic impact in 2021. This significant market potential underscores the strategic importance of Brera's expansion into this sector.
Joe Parolini, owner and coach of Toronto Blizzard, is developing a strategic Brera-Blizzard plan, including taking on the title of Academy Sports Director, North America. This partnership is designed to leverage Brera’s network of professional football clubs and youth academies across three continents, diversifying its talent pipeline and revenue streams.
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