Brera Holdings PLC announced on March 7, 2025, the addition of Dr. Arthur B. Laffer, a distinguished economist, to the company’s Advisory Board. Dr. Laffer is renowned for his work on supply-side economics and the Laffer Curve, which has influenced global fiscal policy.
Dr. Laffer's expertise in market expansion and asset monetization is expected to bring a fresh economic dimension to Brera’s football expansion strategy. He will advise on key strategic initiatives, including developing proprietary financial models to optimize player salaries, transfer fees, and overall profitability.
His extensive experience advising U.S. policymakers, corporate leaders, and investors will help position Brera’s clubs as transatlantic brands, providing exposure to American investors and expanding the fanbase. Laffer’s connections in finance, energy, and technology are also expected to be instrumental in securing high-value sponsorship deals and broadcasting rights.
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