Brown & Brown Inc. completed the acquisition of Poulton Associates, LLC, a leading provider of federal, excess, and private flood insurance, through its wholly owned subsidiary Wright National Flood Insurance Company. The transaction closed on November 4, 2025.
The deal brings together Wright National Flood’s nationwide network of agents and 4.7 million policyholders with Poulton’s web platform, CATcoverage.com, and its National Catastrophe Insurance Program (NCIP), which offers broader coverage and lower costs than the National Flood Insurance Program.
The combined entity will be the largest flood insurance provider in the United States, covering both federal and private markets. Wright National Flood holds an “A (Excellent)” rating from AM Best and has a long‑standing relationship with FEMA.
Brown & Brown’s acquisition strategy, dubbed the “Accession” program, aims to expand its specialty insurance footprint and diversify its distribution model. The purchase of Poulton follows the 2025 acquisition of Accession Risk Management Group, which added 23,000 employees and $9.83 billion in assets to the company.
Financial context: In the second quarter of 2025, Brown & Brown reported GAAP revenue of $1.3 billion, up 9.1% year over year, with commissions and fees rising 8.2% and organic revenue increasing 3.6%. The acquisition is expected to add approximately $200 million in annual premium volume and enhance margin opportunities through cross‑selling and digital platform integration.
Management highlighted that the integration will streamline underwriting, expand coverage options, and accelerate growth in high‑risk flood regions, while addressing supply gaps and regulatory uncertainties in the flood insurance market.
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