Anheuser-Busch InBev and Netflix, Inc. announced a global co-marketing partnership on September 22, 2025, bringing together iconic beer brands with one of the world's most popular entertainment services. This unprecedented multi-year deal will involve activations across AB InBev's portfolio of brands, connecting them with Netflix's most popular global and regional titles.
The partnership aims to create deeper experiences for legal drinking age fans and foster more moments of celebration where beer and entertainment converge. Collaborations will include consumer activations, title integrations, limited-edition packaging, and digital promotions. AB InBev will also advertise during Netflix's 2025 live NFL Christmas Game and partner on events like the 2027 Women’s World Cup on Netflix.
For investors, this represents a very bullish strategic move, as it provides an innovative and broad-reaching platform to enhance brand visibility and consumer engagement. By aligning with a leading streaming service, AB InBev is tapping into new marketing channels and cultural touchpoints, reinforcing its position in a dynamic global market.
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