Anheuser‑Busch announced a $30 million capital allocation to upgrade its Jacksonville, Florida, brewery and metal‑container plant, adding new brewing tanks and bottling lines to increase production of Michelob ULTRA.
The upgrade is part of the company’s Brewing Futures initiative, which has already committed more than $300 million to U.S. facilities over the past year and nearly $2 billion across 100 U.S. sites in five years. The Jacksonville plant, with an 8.3 million‑barrel annual capacity, will see its output of the #1 selling and fastest‑growing beer in the United States grow further.
Expanding Michelob ULTRA production aligns with Anheuser‑Busch’s premium‑ization strategy, which has driven revenue growth and margin expansion in recent quarters. The brand’s dominance—surpassing Bud Light and Modelo Especial—has been fueled by sports‑and‑active‑lifestyle marketing and a consumer shift toward lower‑calorie options.
The investment also reinforces the company’s commitment to domestic manufacturing and job creation. By modernizing equipment, Anheuser‑Busch can maintain production efficiency while supporting the local workforce, a key pillar of the Brewing Futures program.
CEO Brendan Whitworth said, “Investing in our Jacksonville facilities enables us to brew more of the highest‑quality American beers that consumers love, including Michelob ULTRA, the #1 top‑selling and fastest‑growing beer in America. Investments like these are incredibly important because they help us to enhance our operations while also sustaining jobs and driving local economic growth in the communities where we operate.”
The announcement comes as Anheuser‑Busch reported strong Q3 2025 results, with revenue up 0.9% to $15.133 billion and normalized EBITDA up 3.3% to $5.594 billion. The company’s focus on high‑margin, high‑growth brands such as Michelob ULTRA has been a key driver of that performance, and the Jacksonville upgrade is a tangible step toward sustaining that trajectory.
Overall, the $30 million investment signals Anheuser‑Busch’s continued confidence in its premium‑beer strategy and its commitment to expanding domestic production capacity for a brand that is already the market leader in volume. The move is expected to support higher volumes, preserve margins, and reinforce the company’s long‑term growth plan.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.