A Gallup survey, reported on August 14, 2025, found that alcohol consumption among U.S. adults has reached its lowest level on record. For the first time, most Americans view even moderate drinking as harmful. This trend represents a significant industry-wide headwind for alcohol producers, including Anheuser-Busch InBev.
The survey results indicate a shift in public perception and behavior regarding alcohol, which could lead to decreased sales volumes in a key market for AB InBev. This long-term trend necessitates strategic adaptation from beverage companies to address changing consumer preferences and health consciousness. The company has already been investing in non-alcoholic options to cater to these shifts.
For investors, this data points to a potential secular decline in the core alcohol business in the U.S., which could impact future revenue and profitability. AB InBev's diversified portfolio and focus on 'Beyond Beer' and non-alcohol segments are crucial strategies to mitigate the effects of this broader market trend.
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