Webull introduced Vega, an AI‑powered decision partner, on November 10 2025. The tool delivers real‑time, personalized portfolio insights to U.S. customers at no cost, aggregating market data, earnings releases, technical indicators, and news feeds to generate actionable recommendations that help traders make faster, more informed decisions.
The launch follows Webull’s strategy to differentiate itself through advanced technology and a community‑focused experience. By adding an AI‑enabled advisory layer, Webull seeks to attract and retain sophisticated retail investors who demand deeper analytical tools, positioning the company for continued growth in a highly competitive brokerage market.
Webull’s recent financial performance underscores the strategic importance of Vega. Q2 2025 revenues rose to $131.5 million, a 46% year‑over‑year increase, while Q1 2025 revenues were $117.4 million, a 32% year‑over‑year increase. The company reported a net loss of $28.3 million in Q2, offset by a net income of $12.9 million in Q1, illustrating the balance between growth investments and profitability. Vega is part of a broader push to expand revenue streams and increase trading volume.
Competitors such as Robinhood and Interactive Brokers are also integrating AI into their platforms. Vega’s free access differentiates Webull, potentially giving it a competitive edge in attracting users who value advanced analytics without additional cost. The tool’s ability to synthesize diverse data sources into a single, AI‑driven view of market conditions is a key differentiator.
By providing a single AI‑driven view of market conditions, Vega is designed to increase user engagement, reduce research time, and potentially boost trading volume and margin activity across Webull’s multi‑asset offering. The company anticipates that the tool will help users make faster, more informed decisions, translating into higher trading activity.
Vega aggregates earnings releases, technical indicators, and news feeds, delivering personalized portfolio insights that cater to both beginner and experienced investors. The tool’s real‑time recommendations help sophisticated traders navigate market volatility and identify opportunities, addressing the needs of the most demanding retail clients.
The launch aligns with Webull’s broader product expansion, including corporate bond trading and the reintegration of cryptocurrency trading into its main app. These moves signal a strategy to diversify offerings and cater to a wider range of investor needs, reinforcing Webull’s position as a comprehensive, technology‑driven brokerage.
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