On February 19, 2025, Burnham Benefits and Burnham WGB, previously operating as Baldwin Risk Partners, announced their rebranding to The Baldwin Group. This unification aims to consolidate the company's market identity.
The rebranding initiative is designed to enhance existing client relationships, attract new clients, and extend the company's impact beyond the West Coast. This is achieved by leveraging innovative solutions and capabilities from the broader Baldwin Group network.
As part of this transition, Burnham Benefits and Burnham WGB will migrate their insights, resources, and client portals to the firm's new website, www.baldwin.com. This move supports a more integrated approach to client service and market engagement.
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