CarGurus, Inc. introduced its new Digital Deal solution in Canada on November 4, 2024, aiming to create more seamless and efficient connections between dealers and purchase-ready shoppers. This launch follows strong demand for the solution in the U.S. market.
The Digital Deal platform allows Canadian consumers to initiate financing applications, book appointments, and start trade-ins online for eligible new and used vehicles. This streamlines the initial steps of the car buying process before completion at the dealership.
The solution is built in partnership with CreditApp and is active across over 15,000 vehicle listings, connecting participating dealers with higher-converting leads. This expansion is expected to facilitate faster and more efficient sales for dealerships across Canada.
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