Instacart has added Home Depot Canada to its same‑day delivery network, allowing shoppers to order tools, fixtures and other home‑improvement items from 175 Canadian stores and receive them in as little as one hour.
The move diversifies Instacart’s revenue base beyond groceries, tapping a high‑margin segment that has proven profitable in the U.S. partnership. Instacart’s Big & Bulky fulfillment solution, which can handle items up to 60 pounds, makes it possible to deliver heavy tool sets and furniture without requiring a separate logistics partner.
The Canadian expansion follows a successful pilot with Home Depot in the United States and aligns with Instacart’s broader strategy of becoming a multi‑category retail‑tech platform. By adding a new vertical, Instacart can increase order volume, improve basket size, and strengthen its competitive position against other delivery services that focus solely on groceries or general merchandise.
From a business perspective, the partnership opens new revenue streams through transaction fees and advertising on the Instacart Ads platform. It also positions Instacart to capture a share of the growing demand for convenient, same‑day home‑improvement delivery, which could help offset margin pressure in its core grocery segment.
Instacart’s leadership has framed the expansion as part of its long‑term growth strategy. CEO Chris Rogers has highlighted Instacart’s role as a “clear leader” in online grocery delivery, and the Home Depot partnership reinforces the company’s commitment to broadening its retail‑tech footprint and delivering value to both merchants and consumers.
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