On September 26, 2025, Instacart (NASDAQ: CART) announced today a suite of new savings capabilities for its AI‑powered Caper Carts, the company’s in‑store smart cart platform. The update adds real‑time EBT SNAP eligibility tracking, digital coupon clipping, a loyalty‑program sign‑up flow, and a new Cart Cash rewards program that lets shoppers earn cash back by clipping exclusive coupons and completing shopping milestones.
The Caper Carts are the first smart carts to display EBT SNAP eligibility directly on the cart’s digital screen, allowing shoppers to see which items are SNAP‑eligible as they add them to the cart. The new features also enable customers to sign up for retailer loyalty programs on the cart, unlock a “Buy It Again” recommendation engine, and access a digital shopping list that saves coupons and products for later. Instacart reports that the Caper platform is now live in nearly 100 cities across 15 states and is available at major retailers including Kroger, Coles, Schnucks, Wakefern, and McKeever’s.
By expanding the savings toolkit available in the aisle, Instacart is strengthening its omnichannel proposition and driving higher basket sizes and loyalty program participation for partner retailers. The update is expected to increase in‑store engagement and provide retailers with richer data on shopper behavior, positioning Instacart’s technology as a key differentiator in the competitive grocery‑tech market.
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