Coastal Financial Corp. (CCB) announced on January 9 2026 that it has acquired the GreenFi brand from Mission Financial Partners. The deal gives CCB full control over GreenFi’s climate‑friendly consumer banking products while Mission continues to operate and market the program through its existing technology platform.
Terms of the transaction were not disclosed, but Mission will retain its role in delivering the GreenFi experience. CCB will be able to integrate GreenFi’s sustainable investment options—such as the Redwood Fund, an ESG‑focused mutual fund managed by UBS Asset Management—into its broader Banking‑as‑a‑Service (BaaS) ecosystem, potentially expanding fee income and product depth.
The acquisition aligns with CCB’s strategy to broaden its fintech infrastructure and deepen its BaaS offering, CCBX. By owning the brand, CCB can leverage its regulated banking platform to support GreenFi’s growth, preserve customer continuity, and add a mission‑driven product line that meets rising consumer demand for sustainable financial services.
The move also diversifies CCB’s revenue mix. The company’s Q4 2024 results showed net income of $13.4 million and total assets of $4.12 billion, and a $98 million capital raise that was earmarked for BaaS expansion. CCBX fee income rose 51.6 % YoY, underscoring the segment’s growth trajectory and the strategic fit of the GreenFi brand.
CEO Eric Sprink said the acquisition “gives Coastal full control over a mission‑driven consumer financial products offering in an area of increasing consumer demand” and emphasized the importance of maintaining customer continuity while creating future growth opportunities. Mission’s founder and CEO Tim Newell noted that the deal “deepens a relationship that has been successful for both organizations.”
Analysts have generally viewed CCB’s BaaS strategy positively, and the acquisition is expected to reinforce the company’s competitive edge in the growing sustainable finance market. While no immediate market reaction data is available, the transaction signals CCB’s commitment to ESG‑aligned products and its intent to expand its fintech footprint.
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