Cunard reported a significant uplift in demand following the launch of its 2027 program, with a 55% increase in nights booked during the first seven days compared to the equivalent period for the 2026 launch. This indicates robust consumer interest in future luxury voyages.
Both the UK and North American markets contributed significantly to this success, with bookings up almost 50% in the UK and more than 100% in North America. A notable surge in demand was observed for Cunard's most exclusive luxury suites, with bookings for Queens Grill and Princess Grill suites rising by over 100%.
Cunard's latest program boasts 195 new itineraries, visiting 115 destinations in 32 countries between April 2027 and January 2028. This strong booking performance, particularly in the high-margin luxury segment, reinforces Cunard's premium market position and provides significant revenue visibility.
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