Princess Cruises announced the addition of Pantalones Organic Tequila, co-founded by Camila and Matthew McConaughey, to its 'Love Line Premium Liquors' collection. This exclusive line features wines and spirits curated by celebrity creative partners.
Three expressions of Pantalones Organic Tequila—Blanco, Reposado, and Anejo—are now available at bars across the Princess fleet. These offerings are also included in the beverage options for guests with Princess Plus and Princess Premier packages.
To further enhance the guest experience, a mobile Pantalones Organic Margarita Cart will be available on decks, serving unique cocktails. This partnership aims to blend the brand's 'pants-free' attitude with Princess's onboard vibe of relaxation and adventure, potentially boosting onboard spending.
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