Clear Channel Outdoor announced the launch of CCO Inflight Insights™, an industry-first measurement solution designed for Out-of-Home (OOH) campaigns. This groundbreaking tool allows brands to assess the impact of their OOH campaigns on store visits while the advertisements are still active. It provides previously unavailable insights into audience visitation, timing, and distance traveled.
Inflight Insights™ delivers timely data insights, comparable to digital media measurement, enabling marketers to optimize their campaigns and maximize OOH advertising investment. CCO has produced these insights for over 100 campaigns in the last two years, with reporting available as frequently as weekly. This allows clients to track foot traffic impact and consider data-driven adjustments mid-campaign.
Dan Levi, CMO, highlighted that this innovation, built off the CCO RADAR® data platform, provides clients with timely insights and expertise to turn campaign data into actionable growth strategies. This capability positions OOH to compete more directly for budgets traditionally allocated to digital media and performance marketing tactics, enhancing its value proposition.
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