Century Communities, Inc. (NYSE: CCS) has announced the launch of a new Century Complete community, Crawford Ridge, in Albertville, Alabama. The 120‑home development will feature modern single‑family homes priced in the mid‑$200,000 range, with floor plans ranging up to 1,812 sq ft and four bedrooms. The community will be marketed through the company’s online home‑buying platform, allowing buyers to browse, finance, and purchase homes 24 hours a day, 7 days a week.
The announcement follows the sale‑out of Century Communities’ previous Albertville projects last year, marking the company’s return to a market where it has already built strong brand recognition. By deploying its land‑light model—acquiring land and building only when demand is confirmed—the company can add inventory quickly without the capital outlay of traditional land banking. The new community underscores Century Communities’ commitment to the affordable‑housing segment that has driven its growth and positions the company to capture entry‑level buyers in a high‑demand market.
In the most recent quarter, Century Communities reported an adjusted earnings per share of $1.36, missing the consensus estimate of $1.71 by $0.35, or about 20%. Revenue for the quarter was $903.2 million, slightly below the $924.63 million estimate and down from the $1.3 billion reported in Q4 2024. Management attributed the earnings miss to demand weakness, cost inflation, and competitive pressure, while noting that economic uncertainty, interest‑rate volatility, and a decline in consumer confidence have weighed on the spring selling season.
Executive Chairman Dale Francescon said the company remains focused on “building a resilient, affordable‑housing portfolio that meets the needs of first‑time buyers.” CEO and President Rob Francescon highlighted the company’s strong balance sheet and the growth in community count, while Regional President Cliff Niederpruem expressed enthusiasm about returning to Albertville, noting that the new community offers buyers an opportunity to join an interest list for available homes and potential savings.
Investors reacted negatively to the earnings miss, with market sentiment reflecting concerns over margin pressure and the company’s ability to sustain profitability amid headwinds. Despite the short‑term disappointment, Century Communities’ strategy of leveraging its online sales platform and land‑light model is intended to support future revenue and margin recovery as demand recovers.
The Crawford Ridge development demonstrates Century Communities’ ability to deploy its proven model in a market where it has already achieved success. By adding inventory in a cost‑efficient manner and targeting entry‑level buyers, the company aims to generate additional sales volume and reinforce its long‑term growth trajectory in the affordable‑housing segment.
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