On October 7, 2025, JP Brand Advisors and Canopy USA announced a strategic partnership to expand the distribution of Wana’s hemp‑based beverages and gummies across the United States. The partnership, announced via a PRNewswire release on October 8, 2025, will leverage JP Brand Advisors’ national distributor network and Canopy USA’s existing retail relationships to drive distributor management and strategic account growth for Wana’s product portfolio.
Wana Brands is a key component of Canopy USA, which is a non‑controlling, non‑participating interest of Canopy Growth Corporation. By extending Wana’s reach into new retail channels, the partnership is expected to increase sales volume for the brand and enhance the overall revenue potential of the CGC‑affiliated portfolio. The move aligns with CGC’s broader strategy to strengthen its U.S. market presence through strategic alliances and channel expansion.
The partnership represents a significant operational milestone for Canopy USA and, by extension, for CGC. It provides a new distribution avenue that could accelerate market penetration for hemp‑infused beverages, a rapidly growing segment in the U.S. cannabis and hemp market. For investors, the expansion offers a tangible pathway to higher sales and market share for a brand within CGC’s portfolio, potentially translating into incremental revenue growth in the coming quarters.
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