Churchill Downs Incorporated announced the renewal of its partnership with Ford as the exclusive automotive partner of the Kentucky Derby presented by Woodford Reserve. This multi-year agreement extends through 2029, reinforcing a longstanding relationship between the two iconic American brands.
Under the renewed terms, Ford will maintain exclusivity in the automotive category and will expand its presence with interactive vehicle displays. These displays are designed to supplement the excitement of Derby Week and other events.
This partnership ensures continued sponsorship revenue and brand association for the Kentucky Derby, a key asset for Churchill Downs. The long-term nature of the agreement provides stability and continued marketing opportunities for the event.
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