Churchill Downs Incorporated and NBC Sports announced that the 152nd Kentucky Oaks will be presented in primetime for the first time ever on Friday, May 1, 2026. The broadcast will air at 8 p.m. ET on NBC and Peacock, aiming to elevate the profile of one of horse racing's most treasured traditions.
This strategic move is intended to grow the sport, reach new audiences, and create unforgettable experiences for fans. The Kentucky Oaks, featuring thoroughbred racing's best three-year-old fillies, will maintain its traditions centered around fashion and women's health advocacy, culminating in a twilight finish.
The announcement follows the success of the 151st Kentucky Derby on May 3, 2025, which was the most-watched 'Run for the Roses' since 1989, with its audience peaking at 21.8 million viewers. This primetime slot for the Oaks is expected to further enhance the event's national stage and potential for increased engagement.
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