Cheer Holding, Inc. announced on February 11, 2025, a significant upgrade to its CHEERS video platform, repositioning it as a comprehensive 'encyclopedia' for home and lifestyle in China. The upgrade focused on enhancing the user interface, operational processes, functional modules, and personalized recommendation algorithms to meet evolving consumer demands.
Following the upgrade, the CHEERS app has seen substantial improvements in key performance metrics. User engagement time increased by nearly 30%, the second-day retention rate for new users improved by 15%, and the average user dwell time rose by 50%. Access rates for each function within the upgraded version increased by an average of 13%.
The enhanced platform now features easier access to entries like 'Soft Decoration Guide' and 'Home Inspiration,' alongside new popular categories such as 'Smart Home' and 'Pet-Friendly Renovations.' User browsing of overall content and utilization of popular entries have increased by over 30%, driving a greater than 20% increase in product click-through rates.
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