Chanson International Holding announced on November 25, 2024, a collaboration with Xinjiang Hengtai Investment Co., Ltd., a hotel and restaurant management enterprise in Yili, Xinjiang, China. This partnership aims to expand Chanson's coffee brand, Soul ● Song, through a franchise operation model in Yili.
The strategic collaboration allows Chanson to leverage local expertise and accelerate the growth of its coffee brand in the Xinjiang region. The initial café under this expansion has already demonstrated strong performance, with its popularity and sales quickly breaking company records.
This move represents a strategic initiative to diversify Chanson's business model beyond its traditional bakery and beverage offerings. The franchise approach can enable faster market penetration and capitalize on regional demand for specialized coffee experiences.
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