Chanson International Holding announced on November 21, 2024, its expectation to reach a total of 60 chain stores across China and the United States by the end of December 2024. This milestone reflects the company's commitment to accelerating business growth and enhancing its market presence.
The anticipated store count represents a substantial increase from the 37 stores the company operated at its IPO in April 2023, exceeding its previous goal of opening 3-5 new stores annually. This expansion is a key component of Chanson's strategy to capture evolving consumer preferences and expand its customer base.
The company's growth trajectory is underpinned by its multi-channel business model, distributing products through physical bakeries, its own digital platforms, and third-party online food ordering services. This expansion is expected to contribute to increased revenue and market share in its target regions.
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