Chanson International Holding announced on July 22, 2025, the opening of two new stores in Xinjiang, China's iconic tourist destinations: the International Grand Bazaar in Urumqi and the historic Old City of Kashgar. This expansion deepens the brand's presence in high-traffic cultural tourism areas.
The Urumqi Grand Bazaar store features traditional kiln-fired ovens, offering an artisanal baking experience designed to blend with the vibrant multicultural atmosphere. The Kashgar Old City store preserves the area's architectural integrity while incorporating modern baking elements, creating a refined environment for customers.
These strategic placements aim to capitalize on Xinjiang's emergence as a fast-growing tourism market, especially with the recent launch of Tianshan International Airport. The new stores will also introduce regional specialties inspired by local ingredients, further enhancing customer appeal and driving sales.
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