Charter Communications announced a partnership with Comcast Technology Solutions to manage and distribute out‑of‑market sports content from major leagues such as MLB, NHL, and NBA. The deal will leverage CTS’s Media360 and MediaOrigination platforms to handle video management, delivery, and rights enforcement for Charter’s Spectrum customers.
The collaboration expands Charter’s content delivery infrastructure, allowing the company to offer a broader range of live sports programming without building its own distribution network. By outsourcing the technical operations to CTS, Charter can focus on securing content rights and improving the customer experience, which is critical in a market where streaming services are intensifying competition.
Financial terms of the agreement were not disclosed, but the partnership signals Charter’s strategy to outsource complex technical functions and rely on specialized expertise. This aligns with Charter’s broader effort to enhance its video portfolio and address subscriber churn amid cord‑cutting trends.
Management emphasized the importance of the partnership. Tom Montemagno, Charter’s executive vice president of programming acquisition, said the company is committed to providing Spectrum customers with premium sports content and that partnering with CTS enables efficient delivery at scale. Bart Spriester of CTS highlighted the value of its Media360 and MediaOrigination platforms in streamlining video operations and ensuring rights compliance.
The partnership comes at a time when Charter faces financial headwinds, including margin pressure and a high debt‑to‑equity ratio. While the deal does not directly address these challenges, it provides a cost‑effective way to enhance Charter’s sports offering, which could help stabilize subscriber growth in a market where cord‑cutting remains a threat.
Charter’s Q3 2025 earnings reported revenue of $13.67 billion, down 0.5 % from the $13.74 billion consensus, and EPS of $8.34 versus the $9.32 estimate, a miss of $0.98. The miss was driven by higher operating costs and weaker demand in legacy services, underscoring the need for initiatives like the sports partnership to bolster subscriber value.
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