Spectrum Reach, the advertising sales business of Charter Communications, announced on Oct. 23, 2025 that it has entered into a partnership with AI‑startup Waymark. The deal brings Waymark’s generative‑AI platform, Waymark Cinematic, into Spectrum Reach’s suite of services, allowing clients to create broadcast‑quality commercials in minutes. The partnership also introduces a Click‑to‑Edit feature that lets advertisers modify text and visual elements with a single click, streamlining the production workflow.
The partnership’s first high‑profile use case came from Fun Spot America, an Orlando‑based amusement‑park chain. Using Waymark Cinematic and Spectrum Reach’s in‑house creative agency Kernel, Fun Spot produced a high‑quality, AI‑generated commercial featuring a Florida alligator. The ad was praised for its cinematic quality and was delivered in a fraction of the time and cost of traditional production.
Since the partnership was announced in early 2023, more than 15,000 ads have been created for a diverse range of clients, from local businesses to national brands. The ability to produce affordable, high‑impact TV ads is expected to broaden Spectrum Reach’s customer base and increase ad‑sales revenue. Small businesses that previously could not afford professional video production now have a viable, cost‑effective option.
Strategically, the collaboration positions Charter Communications as an innovator in the advertising space, extending its reach beyond traditional cable and broadband services. By integrating AI‑driven creative tools, Spectrum Reach can capture a growing segment of the local‑market advertising market, potentially driving new revenue streams and strengthening its competitive moat. The partnership underscores Charter’s commitment to expanding its converged connectivity and advertising ecosystem, aligning with its broader growth strategy.
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